23 Broadway Raises $3M for AI UA Platform

23 Broadway has raised $3 million in Seed funding to support its next growth phase and introduce a fully integrated, AI-driven user acquisition financing platform.

The investment round was co-led by Betty Ventures and Will Ventures, with additional backing from 359 Capital, CEAS Investments and Dave Bartman.

The company has previously played a role in supporting Betty in reaching an 18% market share in Ontario, leveraging its performance marketing capabilities and proprietary AI system, Atlas.

Atlas is designed to calculate the optimal cost of acquiring users while estimating their long-term value. With the new funding, 23 Broadway plans to combine non-dilutive capital with its existing marketing and technology infrastructure to deliver a unified user acquisition solution.

Jordan Tuch, CEO of 23 Broadway, said the company’s approach focuses on both providing capital and deploying it through proprietary technology and marketing expertise. He added that the use of AI-driven insights allows for more efficient capital allocation based on predicted customer lifetime value.

The company’s model is built on the idea that integrating technology with performance marketing can create a differentiated approach to user acquisition financing.

Growth-stage businesses can benefit from access to dedicated acquisition funding without equity dilution, while also utilising advanced marketing execution across platforms such as Google Ads and other advertising channels.

The newly raised capital will be used to further develop the Atlas system, enhance predictive modelling capabilities and create additional AI-based tools aimed at improving retention strategies. The company also plans to onboard new partners looking for scalable user acquisition financing solutions.