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Latest Marketing news and updates from across the iGaming industry
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Google Updates YouTube Online Gambling Ad Rules
Google has updated YouTube’s gambling advertising policy, allowing certified advertisers to access Masthead placements from October 21. Affiliates and other non-operator promoters remain restricted, while existing legal, jurisdictional and age requirements continue to apply.
Kaizen Gaming Wins Operator of the Year Again
Kaizen Gaming has won Operator of the Year – Large for the third consecutive year at the SBC Awards 2026, while its Betano brand secured Sportsbook Operator of the Year for a second straight year.
PartnerMatrix Wins Affiliate Technology of the Year Award
PartnerMatrix has won Affiliate Technology of the Year at the 2026 Affiliate Leaders Awards, recognising its complete affiliate ecosystem and solutions covering tracking, intelligence, agent management and affiliate programme support.
OLBG Builds Sports Partnerships Around Fan Experiences
OLBG is developing partnerships around fan access, exclusive experiences and storytelling, with relationships involving Dorking Wanderers, Harry Derham Racing and Jeff Stelling supporting its wider sports entertainment strategy.
Wazdan Launches Cointober Campaign for Coins™ Series
Wazdan launches Cointober, a month-long campaign spotlighting its Coins™ series, with new releases, bonus mechanics, jackpots and titles including 25 Coins™ x3000 and 36 Coins™ x3000.
Salta Restricts Online Betting Advertising
Salta’s city council has approved restrictions on online betting advertising across municipal spaces and communication channels, while fines will support prevention campaigns targeting minors, adolescents and their families.
Sands China Launches Four-Tier Baccarat Jackpot
Sands China has introduced a four-tier linked progressive jackpot for baccarat across its Cotai properties, offering Grand, Major, Minor and Mini prizes through a dedicated HKD200 side bet during the festive period.
FIRST.bet Integrates Sportsbook with Grupo Slots in Argentina
FIRST.bet has partnered with Grupo Slots to integrate its sportsbook into Jugadon.bet.ar, strengthening its position in Argentina’s regulated betting market and supporting the provider’s wider commercial expansion across Latin America.
Pateplay to Exhibit at BEGE Expo
Pateplay will join BEGE Expo as an exhibitor, giving attendees the opportunity to explore its gaming products and solutions, meet its team, exchange ideas and discuss potential business cooperation and partnerships.
BF Games to Showcase Titles at SBC Summit 2026
BF Games will showcase its latest iGaming titles at SBC Summit 2026 in Lisbon, including Silver Coins and Honey Beast, alongside its wider portfolio of slots and dice games at booth B236.
BGC Rejects Calls for UK Gambling Ad Ban
The Betting and Gaming Council has rejected calls for a UK gambling advertising ban, arguing that removing regulated advertising would not eradicate gambling and could strengthen the position of illegal operators.
Google to Ban Online Gambling Ads in Croatia
Google will prohibit online gambling advertising targeting Croatia from October 7, 2026. The policy will also revoke existing advertiser certifications and prevent new applications, affecting affiliates and media platforms that rely on Google gambling ads.
GAMOMAT Launches Frooty Troupe – Cirque du Monéy
GAMOMAT has launched Frooty Troupe – Cirque du Monéy, the final game in its colourful series, featuring a Curtain Feature, Wild transformations, 10 paylines, a 500x maximum win and additional gamble options.
Evoplay Launches Piggyfest Bonanza Slot
Evoplay has launched Piggyfest Bonanza, an Oktoberfest-inspired slot featuring four Bonus symbols, three boosters, multiple jackpots and a GRAND prize of up to 3,000x the bet.
Cubeia Launches Roulette in Cubeia Originals
Cubeia has launched Roulette in its Cubeia Originals portfolio, introducing its first classic table game with European single-zero rules, native web-component integration, configurable features and a Roulette Wheel that loads in under 500 milliseconds.
BGaming Launches Johnny vs Chicken Slot
BGaming has launched Johnny vs Chicken, bringing Johnny Cash and the Chicken Rush sheriff together in a Wild West showdown featuring Duel multipliers, Sticky Wilds, four Buy Bonus options and a ×5,000 maximum win.