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Esportes da Sorte Launches ‘Fun is Authorised’ Campaign
Esportes da Sorte has launched its ‘Fun is authorised’ campaign across Brazilian TV, featuring leading sports personalities to enhance brand visibility, fan engagement and entertainment-driven positioning in the competitive betting market.
Rainbet Branding Appears in Netflix Manosphere Documentary
Rainbet branding appears in several archived livestream clips used in Netflix’s Inside the Manosphere documentary, highlighting how influencer sponsorships in the crypto casino sector can unexpectedly surface in mainstream media productions.
Susana Giménez Joins bplay as Brand Ambassador
bplay has appointed Argentine TV icon Susana Giménez as its brand ambassador, launching a new campaign to promote its online casino offering while strengthening engagement with players in Argentina’s growing digital gaming market.
AMIG Responds to Brazilian President’s Criticism of Betting
AMIG has responded to the Brazilian President’s remarks criticizing the betting sector, underscoring the vital contributions of women across gaming, their economic impact, and the importance of leadership and gender equality in the industry.
DBET Appoints Dahlquist, Launches Podcast
DBET has named sports broadcaster Jonas Dahlquist as Content Producer and introduced a weekly Allsvenskan podcast, strengthening its sports media and audience engagement strategy within Sweden’s competitive sportsbook and igaming market.
GGBET UA Launches “Keep it GG” Campaign in Ukraine
GGBET UA has launched its “Keep it GG” advertising campaign across TV, digital, and social channels, blending esports, sports, and casino elements, featuring Ukrainian athletes, and supporting local creative industry initiatives.
City Center Online Launches Responsible Gaming Campaign
City Center Online has introduced a responsible gaming campaign featuring football icons Ángel Di María and Maximiliano Rodríguez, using career decision stories to promote safer gambling behavior and reinforce strict no-betting rules for minors.
Esportes da Sorte Rolls Out Carnival 2026 Nationwide Project
Esportes da Sorte will deliver one of the largest Carnival 2026 activations in Brazil, sponsoring major cities and blending cultural experiences with media campaigns and influencer engagement to strengthen its national iGaming presence.
Stake and Kick Headline Betandeal Fight Night in Brazil
Stake and Kick have been named headline sponsors of Betandeal Fight Night, a live entertainment event in Rio de Janeiro designed to extend the Betandeal Awards format and strengthen community engagement across the igaming sector.
Kalshi–CNN Alliance Marks a Major Media Shift
Kalshi’s valuation has surged to US$11 billion as the platform lands an exclusive content partnership with CNN, integrating prediction-market data into mainstream reporting and accelerating the crossover between regulated event trading and major U.S. media.
Vaquejada Betting Surges as PlayBet Drives Digital Growth
Vaquejada is rapidly evolving from a traditional Northeastern sport into a major digital betting category. PlayBet is driving this transformation through community engagement, celebrity support, and tailored odds that elevate the sport’s presence in Brazil’s growing iGaming ecosystem.
BC.GAME Names Jean Silva as UFC Brand Ambassador
BC.GAME has appointed UFC featherweight Jean Silva as its newest brand ambassador, creating interactive fan initiatives and content campaigns across regulated markets, combining MMA excitement with responsible gaming and audience engagement.