Sponsorship
Latest Sponsorship news and updates from across the iGaming industry
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Betano Supports Inclusive Football in Argentina
Betano has joined forces with Fundación Empate in Argentina to support inclusive football initiatives, providing training opportunities for athletes with Down syndrome and educational workshops for sports professionals across the country.
DBET Becomes Main Partner of HockeyAllsvenskan
DBET has secured a three-year agreement with HockeyAllsvenskan, becoming the league’s main partner from the 2026/27 season. The deal includes branding rights, fan activations and a key role in the Super Friday matchday concept.
EGT Digital Becomes Sponsor of CSKA Sofia
EGT Digital has signed a sponsorship agreement with CSKA Sofia, strengthening its involvement in sports while supporting football development, youth initiatives, and expanding awareness of its sportsbook platform across the Bulgarian market.
France Squad Dispute Erupts Over Betclic Ad Use
France’s World Cup build-up has been overshadowed by a dispute between players and the French Football Federation over the alleged unauthorised use of squad images in a Betclic gambling campaign, raising fresh questions over commercial rights and sponsorship control.
Caixa Commits BRL40m to Brazilian Olympic Body
Caixa Econômica Federal will contribute BRL40 million annually to the Brazilian Olympic Committee under Brazil’s newly introduced Olympic Sponsorship Program.
PG Soft Becomes Sponsor of SiGMA Asia 2026
PG Soft has signed on as a sponsor for SiGMA Asia 2026 in Manila, gaining extensive brand exposure at one of Asia’s leading iGaming industry events.
Vermantia Named BEGE Awards 2026 Sponsor
Vermantia has renewed its partnership with BEGE Awards 2026 as General Sponsor, supporting one of the region’s major gaming and entertainment industry events in Sofia.
Entain Calls for Ban on Unlicensed Football Sponsors
Entain has called on the Independent Football Regulator to prevent Premier League clubs from accepting sponsorships linked to unlicensed gambling firms, warning that illegal operators are increasingly embedded in football advertising and broader commercial partnerships across England.
iGaming AFRIKA Launches Charity Football Tournament
iGaming AFRIKA and Choplife Gaming launched a charity football tournament during Gaming AFRIKA Summit 2026, raising funds for sanitation projects and introducing a new CSR initiative focused on African communities.
Betano Showcases UEFA Trophies in Sofia
Betano hosted a UEFA trophy event in Sofia, attracting over 1,000 attendees as part of its global sponsorship strategy, highlighting the role of sports partnerships in boosting brand visibility within the igaming sector.
PG Soft Sponsors SBC Summit Malta 2026
PG Soft has been named a key sponsor of SBC Summit Malta 2026, gaining high-visibility branding across LED installations and event spaces as it strengthens its presence within the European igaming industry.
EGT Returns as Sponsor for Casino Operations Summit
EGT will return as platinum sponsor of the Casino Operations Summit in Greece, showcasing new slot cabinets and gaming solutions while engaging with industry professionals on trends shaping land-based and digital gaming.
Italy Rethinks Gambling Ad Ban After Market Impact
Italy is reconsidering its gambling ad ban after failing to reduce problem gambling while boosting illegal markets and impacting sports funding, with new proposals aiming to restore regulated sponsorships and balance industry growth.
GGBET UA Backs Ukraine SuperLeague Media Slam
GGBET UA supports the Ukrainian Basketball SuperLeague’s first Media Slam event, highlighting season results, player awards, and fan engagement while strengthening its long-term sports strategy in basketball.
VBET Sponsors Hype Fighting Championship Brazil
VBET strengthens its presence in Brazil by sponsoring the Hype Fighting Championship, leveraging combat sports, live streaming, and betting integrations to enhance engagement and expand its footprint in the country’s growing sports entertainment market.
BETesporte Partners BRAX for Brazil Football Push
BETesporte has partnered with BRAX to expand its presence across Brazil’s major football competitions, leveraging high-impact marketing activations and brand ambassadors to strengthen its position ahead of the World Cup.