Gamban Promotes Layered Exclusion in Brazil

Gamban is advocating a “layered exclusion” approach as a more effective way to address gambling addiction, particularly in rapidly expanding markets such as Brazil.

According to the company, a significant portion of gambling activity in Brazil still takes place on unlicensed platforms, making traditional, regulation-based controls less effective on their own.

Device-Level Blocking Approach
Gamban’s solution centres on software that users install on their devices to block access to gambling-related websites and apps. Unlike national self-exclusion systems that typically apply only to licensed operators, Gamban’s technology blocks both regulated and unregulated platforms.

The service can be used across multiple devices under a single subscription, reducing the likelihood of users bypassing restrictions. Additionally, once activated, the application cannot be removed while the subscription remains active, adding another layer of control.

Working Alongside Regulation
The company positions its product as complementary to state-led initiatives rather than a replacement. Representatives emphasise that private tools and national exclusion systems can operate together to provide broader protection, particularly in environments where illegal operators remain accessible.

Scale of Monitoring
Gamban reports blocking hundreds of gambling-related domains and applications each day, with a database that includes hundreds of thousands of identified resources. The process combines automated systems with manual verification to ensure accuracy as new platforms emerge.

The company notes that identifying unlicensed operators is becoming increasingly complex, as these platforms continuously adapt to avoid detection.

Accessible Pricing Model
In Brazil, Gamban offers its service at a relatively low monthly cost, along with a free trial period. The pricing is designed to be affordable when compared to typical gambling spend, encouraging adoption among users seeking to control their behaviour. The company also works with organisations that distribute licences at no cost to certain users.

Part of a Broader Strategy
Gamban stresses that blocking tools alone are not a complete solution. It promotes a multi-layered approach that includes national self-exclusion programmes, financial limits and professional support, such as counselling.

Brazil as a Key Market
The company identifies Brazil as one of the fastest-growing gambling markets, where regulatory frameworks are still evolving. This creates challenges for enforcement but also positions the country as a potential reference point for other Latin American jurisdictions.

Overall, Gamban’s layered exclusion model aims to strengthen responsible gambling efforts by combining technology-based restrictions with wider support systems.