LT Game Launches Infernoplay iGaming Brand
Macau-based casino technology company LT Game Ltd has introduced its own iGaming brand, Infernoplay, marking the firm’s expansion into regulated online gaming markets across Europe and Asia. The initiative allows the company to bring its successful land-based casino content into the digital space while also experimenting with new game concepts.
Speaking to GGRAsia, LT Game Chief Operating Officer Eddie Au confirmed that the Philippines is among the key markets the company is currently targeting. The firm has already begun engaging with operators and platforms in regulated jurisdictions as it explores partnerships for its online content.
Infernoplay Focuses on B2B Content Supply
Infernoplay operates primarily as a B2B content provider for online gaming operators. Development on the platform began last year and has already produced a portfolio of more than 20 games, most of which are slot titles.
According to Au, around half of these slots are online adaptations of LT Game’s existing land-based products, while the remaining titles are newly created games designed specifically for digital platforms. The portfolio also includes table games and the company plans to introduce casual-style games in the future.
LT Game is widely known for its live-dealer multi-game (LMG) electronic terminals used in land-based casinos. These systems typically operate in stadium-style configurations where live dealers run the game while electronic betting terminals manage wagers and payouts. Baccarat remains the most popular option within these setups, though the company also offers electronic table games and slot machines.
With Infernoplay, LT Game is extending this expertise into the online gaming sector by adapting proven mechanics that have already succeeded on casino floors.
Popular Casino Titles Move Online
Several of LT Game’s existing land-based games have already been adapted for online play through Infernoplay. These include the sic-bo title Mori Dice as well as Enter the Dragon and Super Bull, which originally debuted as electronic table games in casinos.
Au explained that developing the core gameplay concept is often the most challenging part of game creation. Because of this, the company sees value in transforming successful land-based games into online formats rather than starting entirely new designs every time.
He also noted that the relationship between the two formats could work both ways. If an online title proves successful, it could potentially be adapted back into a land-based machine in the future.
Philippines and Europe Lead Expansion Plans
The Philippines is a major focus for Infernoplay’s early expansion strategy, thanks to its established regulatory framework for online gaming. Europe also forms part of the company’s initial target markets, where regulatory structures are compatible with LT Game’s content offerings.
By adopting a B2B approach, Infernoplay will supply games to licensed operators rather than running its own gaming platforms. This allows the company to concentrate on game development while its partners manage the operational and compliance aspects.
The current portfolio of more than 20 games provides operators with a mix of familiar land-based concepts and new digital experiences. Titles such as Mori Dice bring traditional sic-bo gameplay to online players, while games like Enter the Dragon and Super Bull adapt the excitement of electronic table games to digital environments.
Cross-Platform Development Strategy
Au highlighted that the ability to move ideas between land-based and online formats is one of Infernoplay’s main strengths. Successful concepts developed for casinos can be transferred online with relatively little redesign, while strong online titles could eventually be introduced on casino floors through electronic gaming terminals.
This approach supports LT Game’s broader strategy of maintaining flexibility in game development while maximizing the value of successful mechanics.
Entering the Online Market at the Right Time
The launch of Infernoplay comes as several regulated online gaming markets continue to grow. The Philippines has been expanding its digital gaming sector, while European jurisdictions provide established regulatory frameworks for new suppliers.
With more than 20 games already developed and additional titles planned, LT Game aims to position itself as a content provider capable of operating across both land-based and online gaming environments. By bringing well-known casino titles such as Super Bull and Enter the Dragon into digital platforms while introducing new slot games, Infernoplay represents the company’s first major step into the online gaming space.
