Abelson Sports Partners With SABA Sports on Player Markets

Sports data provider Abelson Sports has entered into a new partnership with SABA Sports, supplying its Football Player Markets (FPM) product to the sportsbook provider and operator.

Under the agreement, SABA Sports will receive Abelson’s player performance data covering goalscorer and card markets, alongside a broader selection of statistics such as shots, shots on target, assists, fouls, offsides and saves.

The integration will also provide additional betting markets, including extra-time pricing and combined ‘score or assist’ options, adding further depth to SABA Sports’ football offering.

Wider Range of Player Performance Markets

Abelson Sports has established its position in football goalscorer and card markets, while its newer team and player statistical markets are developed in collaboration with Twenty First Group and its modelling capabilities.

Through the partnership, Abelson clients can access a broad selection of pre-match and in-play markets focused on player performance, designed to support engagement among football betting customers.

For SABA Sports, the agreement strengthens both its B2C and B2B platforms by adding more detailed player-specific betting options.

Using Abelson’s distribution framework, SABA Sports will be able to offer real-time pricing across granular player performance categories, responding to demand for more specialised football betting markets.

Partnership Strengthens Abelson’s Asian Presence

The deal represents a significant development for Abelson Sports, creating a new revenue stream while adding SABA Sports as a major client in the Asian market.

Reuben Thomas, Sales Director at Abelson Sports, said: “We are excited to partner with SABA Sports, a powerhouse in the industry. This deal is a testament to the quality and depth of our Football Player Markets product. Expanding our footprint into the Asian market with such a major player is a key part of our growth strategy and we look forward to our data driving SABA’s sportsbook offering.”

Justin Foo at SABA Sports added: “Providing our clients with the most detailed and reliable player markets is essential. Abelson Sports is an established provider in this space, and their ability to provide niche markets like player saves, offsides, and extra-time pricing adds immense value to our products. We are now well-positioned to deliver an enhanced football offering to our global clients and their end users.”