Alea Returns to SiGMA South America 2026
Alea is set to return to SiGMA South America 2026, taking place from April 7 to 10 in São Paulo, as Brazil’s regulated iGaming market continues to evolve into a more structured and competitive environment.
Following the initial phase of market entry, operators are now shifting their attention toward operational stability, certification requirements and meeting the expectations of a more experienced player base. The industry focus is moving away from launch momentum and toward long-term sustainability and growth.
CEO Jordi Sendra will represent Alea at the event alongside teams from partnerships, account management, business development and marketing. The company will be based at Booth N145, where it will engage with operators and studios to discuss ongoing collaborations and the practical challenges of operating within Brazil’s regulated framework.
As part of the conference agenda, Sendra will participate in a panel on April 8 titled “Physical or Digital? Between Boundaries and Convergences in the Casino Industry.” The session will examine how operators can remain competitive as the gap between land-based and online gaming continues to narrow.
In addition to its presence on the exhibition floor, Alea will host its signature oxygen bar, offering attendees a space for informal meetings and networking. The event also coincides with the company’s nomination for Best Aggregator at the SiGMA South America Awards, scheduled for April 6.
Sendra noted that recognition in Brazil reflects the company’s ongoing efforts to adapt to a market that is becoming increasingly demanding, with greater emphasis on local player needs and long-term partnerships.
Throughout the event, Alea’s focus will remain on providing practical support and technical expertise to operators navigating a more mature regulatory landscape. With one of the largest portfolios of certified games in the region, the company aims to help both operators and studios remain competitive as the market continues to develop.
