ATG 2025 Profit Falls Amid Tax Hike and Recession

Challenging Year for Swedish Betting Operator
Sweden’s horse racing-focused betting firm, ATG, has reported a tough 2025. Revenue dipped slightly to SEK 5.2 billion ($490 million), but the real pressure came on operating profit, which fell 15% to SEK 1.5 billion ($141 million), lowering the operating margin from 29% to 26%.

Impact of Gambling Tax Increase
A 4% rise in Sweden’s gambling tax ( from 18% to 22% in 2024 ) hit ATG hard, costing an additional SEK 216 million ($20 million). Total tax payments reached SEK 1.3 billion, 7% higher than the previous year, despite slightly lower revenue from players.

Customer Habits Shift
Swedes adjusted their gambling patterns in response to tighter finances. Online casino activity dropped 7%, sports betting fell 2%, while horse racing remained resilient, declining only 1%. ATG retains 1.4 million active users, highlighting the loyalty of racing fans despite the economic squeeze.

Consequences for Swedish Horse Racing
ATG’s earnings are closely tied to the sport it supports. Reduced profit means less funding for race prize pools, track maintenance and owner payouts, putting pressure on the horse racing ecosystem. Management signalled that continued vigilance will be essential as the company navigates higher taxes and economic uncertainty.