Betable Powers Multi-Brand UK Sportsbook Rollout

Bet442, Ivy Bet, and RightBet have gone live or transitioned their sportsbook operations onto Betable’s platform, as part of a multi-brand rollout operating under a UK Gambling Commission licence.

The deployment includes the launch of Ivy Bet, a sportsbook extension connected to Ivy Casino, as well as the introduction of new brand RightBet. At the same time, Bet442 has migrated its existing sportsbook to the Betable system, aligning its offering with updated infrastructure.

Platform Integration

Through Betable’s technology, all three brands are able to operate within the UK’s regulated betting environment. The platform provides the backend systems and compliance framework required for licensing, allowing operators to focus on customer-facing features and market growth.

This approach reflects a wider industry shift, where operators increasingly rely on external platforms to manage regulatory complexity and core sportsbook operations.

Market Entry and Expansion

The migration of Bet442 signals a move to modernise its sportsbook capabilities, while Ivy Bet and RightBet represent fresh entries into the UK market. Each brand is now supported by Betable’s licensed structure, ensuring alignment with UK regulatory requirements.

The rollout highlights continued demand for scalable platform solutions in highly regulated jurisdictions such as the UK, where both new and established operators seek efficient routes to market.

Charlie Noble, COO at Betable, said the launch of multiple brands demonstrates the adaptability of the platform and its ability to support operators in competitive, compliance-driven markets.

Mark Good, speaking on behalf of Ivy Bet, noted that expanding the Ivy brand into sportsbook builds on the growth of Ivy Casino, offering players access to both casino and sports betting within a single ecosystem.