BETBY Launches eHockey, eMMA & eTeqball Esports Titles

BETBY, a Tier 1 sportsbook supplier, has expanded its proprietary esports feed, Betby.Games, by introducing three new e-sim titles: eHockey, eMMA and eTeqball. The additions broaden the provider’s high-frequency betting content portfolio, bringing new sports categories while maintaining a focus on continuous, fast-paced betting experiences designed to boost engagement for operators and players.

Each of the new releases represents a first-of-its-kind esports simulation within the betting sector, highlighting BETBY’s approach to developing original betting-focused content.

The first title, eHockey, launches with four tournaments based on the NHL’s divisions: Atlantic, Metropolitan, Central and Pacific. Matches are played across three periods of three minutes each, delivering uninterrupted gameplay without stoppages. Built to capture the intensity of traditional hockey, the title features more than 15 betting markets and is expected to produce over 11,000 matches per month, creating a steady flow of wagering opportunities. The release comes shortly before the Stanley Cup playoffs, allowing fans to remain engaged with hockey-themed content around the clock.

eMMA introduces a simulation of mixed martial arts featuring two tournaments: UFC Legends and UFC Women Legends. The format brings together well-known fighters from MMA history in simulated matchups, creating a familiar setting for fans and bettors. Each contest consists of a single round lasting approximately one to two minutes, with new events starting every five minutes throughout the day. Betting options focus primarily on selecting the fight winner, offering a straightforward wagering experience. Together, the tournaments are projected to generate around 15,000 events monthly.

The third new addition, eTeqball, introduces a new sport to the Betby.Games lineup. Blending elements of football and table tennis, the sport adds a distinctive format to the esports simulation offering. The title launches with the TQX Cup Hungary – Double Mixed tournament, expected to produce around 1,800 matches per month. Matches consist of two games played to 12 points and include more than 20 betting markets.

Kirill Nekrasov, Head of Innovation and R&D at BETBY, said the company continues to focus on producing original content as part of the Betby.Games strategy. He noted that the addition of Hockey, MMA and Teqball expands the portfolio with new experiences for esports betting while maintaining fast gameplay, clear betting structures and a steady stream of events aimed at keeping players engaged throughout the day.