Betsson Africa Launches Cameroon Platform with EveryMatrix

Betsson Africa has launched its igaming platform in Cameroon, powered by turnkey solutions provided by EveryMatrix.

The project follows a competitive tender process that saw EveryMatrix selected to supply a comprehensive technology stack. This includes sportsbook and casino integration, player account management, payments, affiliate tools and front-end development. The platform has been structured to support local operations within a regulated environment while allowing for future scalability.

By bringing together multiple operational components within a single system, the rollout reflects a broader shift towards turnkey solutions in igaming. These integrated platforms combine product delivery, infrastructure and compliance tools, offering operators a streamlined approach when entering or expanding in emerging markets.

For Betsson Africa, the launch marks another milestone in its regional growth strategy, with the new platform supporting both sports betting and casino activities. The operator is part of Betsson AB, which continues to prioritise expansion in regulated and developing markets.

EveryMatrix noted that its platform is designed to handle increasing operational demands while maintaining flexibility for integration and ongoing development. The supplier has seen sustained demand for its technology from major igaming operators and lottery brands across different jurisdictions.

The rollout also highlights continued investment in igaming infrastructure across Africa, where operators and suppliers are adopting integrated solutions to support growth, compliance and product delivery as regulatory frameworks evolve.

Ebbe Groes, Group Co-CEO and Co-founder of EveryMatrix, said the project demonstrates the company’s ability to deliver full turnkey solutions in regulated environments, adding that the focus remains on ensuring a stable and compliant launch in Cameroon.

Rony Richa, Commercial Director at Betsson Group, said the launch reflects a measured approach to entering selected regulated markets, noting that EveryMatrix was chosen for its technology, regulatory expertise and ability to support a structured rollout.