Blokotech Partners Key2 Group to Distribute StickyPlay Suite

Blokotech, an iGaming software specialist, has formed a new distribution partnership with the Digital division of Key2 Group to roll out the StickyPlay engagement suite across international markets.

The deal is positioned as a response to shifting operator priorities, as the sector prepares for a tougher acquisition landscape and greater emphasis on long-term player retention. Rather than focusing on high-cost acquisition campaigns, the StickyPlay toolkit is designed to support more sustainable engagement strategies.

StickyPlay introduces a set of gamification modules including formats such as Plinko-style games, spinning reward wheels and competitive score-based challenges that aim to convert promotional spend into interactive entertainment. The model encourages repeat participation through competition and social-driven mechanics instead of broad bonus offers.

According to the companies, the suite is intended to help operators reduce exposure to bonus abuse while improving promotional efficiency. Internal performance data indicates that platforms using the system have recorded bonus cost reductions in the range of eight to ten percent of gross gaming revenue.

Blokotech Co-Founder and CEO Salvatore Messina said the integration aligns with the company’s long-term view of a more sustainable iGaming ecosystem, where technology supports healthier player engagement and more efficient marketing structures. He noted that newer player segments increasingly favor fast, social and competitive digital experiences, which StickyPlay is built to deliver.

Marco Gatti, General Manager at K2, said the collaboration is aimed at addressing what he described as the industry’s “bonus paradox,” where heavy upfront incentives often fail to produce lasting loyalty. He added that the StickyPlay framework focuses on community-style engagement and retention rather than short-lived promotional spikes.