BOYLE Sports Named Official Betting Partner of NIFL

BOYLE Sports has been unveiled as the new Official Betting Partner of the Northern Ireland Football League (NIFL) under a multi-year arrangement that covers the Men’s and Women’s Premierships, the Championship and the Premier Intermediate League. The agreement also grants the operator title sponsorship of the 2026 NIFL Women’s League Cup.

Under the partnership, BOYLE Sports will receive extensive visibility across NIFL’s broadcast platforms on BBC and DAZN, as well as on digital, social and matchday assets. This includes branding on interview backdrops, pitchside advertising and collaborative content such as podcasts and awards initiatives.

The deal also places BOYLE Sports on the referees’ substitution board, tying in with the brand’s Sub Swap feature, which keeps qualifying bets valid even if a chosen player is substituted. The operator said it plans to enhance fan engagement throughout the season, reinforcing its “Back Yourself” brand identity.

BOYLE Sports currently runs 34 retail betting shops in Northern Ireland with a workforce of more than 175 employees. This latest agreement expands the company’s growing portfolio of sports partnerships across the UK and Ireland, spanning football, horse racing, darts and basketball.