Bradford Launches Campaign to Cut Gambling Harm

Bradford Council is set to introduce a new public awareness campaign aimed at reducing gambling-related harm after an internal report estimated that problem gambling costs the district around £13.7 million each year. The initiative is due to launch in the coming weeks and will primarily focus on adults aged between 18 and 34.

Local gambling footprint remains significant

According to the council’s findings, there are currently 139 licensed gambling premises operating across the Bradford district, just two fewer than recorded at the end of January 2025. Of these, 58 venues are classified as core gambling locations, including betting shops, bingo halls and casinos. Many of these sites are concentrated in more economically deprived neighbourhoods.

Youth participation and unregulated gambling increasing

The report also flags rising exposure to gambling among younger age groups. Referencing national survey data, it notes that participation among 11–17-year-olds has increased, with 30% reporting they spent their own money on gambling over the past year, compared with 27% previously. The same research indicates growth in unregulated gambling activity, climbing from 15% to 18%.

City centre clustering draws attention

A stretch of Broadway in Bradford city centre has gained the nickname “Bookies’ Row” after the opening of a fifth betting shop there. As a result, five of the six units along that section are now occupied by betting operators.

The council had originally rejected the planning application for the latest venue. However, the decision was later reversed by a government Planning Inspector following an appeal by Jennings Bet. The inspector concluded that, given the number of existing gambling outlets already in place, adding another was unlikely to materially influence public behaviour or decision-making.

Campaign priorities

The upcoming campaign will focus on raising awareness of the social and psychological consequences of gambling addiction. It will also outline common commercial practices used within the gambling sector and direct residents to available help and support services for those affected by gambling harm.