Caesars Launches First In-House Slot Ca$hline

Caesars Entertainment has launched its first internally produced slot game through its Empire Creative studio. Ca$hline is a three-reel stepper slot, now available to players in New Jersey via Caesars Palace Online Casino, Caesars Sportsbook and Casino and Horseshoe Online Casino.

The slot will soon roll out across Caesars’ online casinos in Michigan, Ontario, Pennsylvania and West Virginia. It also strengthens the operator’s Signature Series, which currently includes Signature Blackjack, Signature American Roulette and Signature Baccarat.

Ca$hline offers players the flexibility to bet on just the first reel, the first two reels or all three reels, increasing potential prizes as more reels are activated. Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, noted that the game provides a streamlined, player-focused experience, combining fresh mechanics with the classic stepper format.

Empire Creative was established by Caesars in early 2025 and previously launched Caesars Palace Signature Multihand Blackjack Surrender in May. This initiative reflects the company’s ambition to develop premium gaming content in-house, following trends seen in other operators such as Flutter’s Sky Betting and Gaming Studios in the UK and Entain’s four in-house studios, including ReTrigger Games for BetMGM.

By producing games internally, Caesars can leverage player data to craft experiences tailored to its audience while embedding its brand identity. Ca$hline joins content from traditional suppliers like Wazdan, EveryMatrix and Greentube, supporting Caesars Digital’s strong performance in 2025.

According to Caesars Digital’s annual report, net revenue grew 21.1% to $1.41bn ($1.05bn), up from $1.16bn ($861.3m) in 2024. Adjusted EBITDA more than doubled to $236m ($175.2m) from $117m ($86.9m) the previous year.