Strategy
Latest Strategy news and updates from across the iGaming industry
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Bulgaria Moves Toward Major Lottery and Betting Overhaul
Bulgaria is pushing forward a landmark proposal to replace its state-run lottery and sports betting model with a long-term private concession. Lawmakers say the shift will modernise operations, increase competitiveness and reshape the country’s gambling landscape for years.
UK Budget Sparks High Street Betting Tax Hike Concerns
The UK Autumn Budget threatens significant tax increases for gambling, with retail betting shops at risk and online platforms potentially benefiting. Industry experts warn higher duties may drive punters toward offshore alternatives.
ReferOn Launches MCP to Drive AI in Affiliate Marketing
ReferOn introduces the Model Context Protocol (MCP), an AI-ready infrastructure that automates routine affiliate management tasks, allowing managers to focus on strategy, growth, and actionable insights across the iGaming marketing ecosystem.
Play’n GO Launches Banana Rush Jungle Slot
Play’n GO has launched Banana Rush, a 5×3 slot featuring a banana-loving Gorilla and whimsical jungle characters. With 10 paylines, playful mechanics, and animated storytelling, it delivers fun, fast-paced gameplay for casual and experienced players alike.
Casino Guru Academy Surpasses 5,000 Users
Casino Guru Academy has passed 5,000 users, offering free practical courses for iGaming professionals. The platform provides training in safer gambling, AML, affiliate management, and customer support, with new courses and a refreshed website enhancing accessibility.
DigiPlus Seeks Q4 Recovery After Q3 Income Drop
DigiPlus Interactive saw Q3 2025 net income fall 59% to Php1.71bn following government-mandated e-wallet delinking. The operator expands payment options and ramps up engagement efforts to restore growth in Q4.
Casino del Mar Unveils USD 9.7m Modernisation Project
Casino del Mar is undergoing a USD 9.7 million modernisation led by Paulson Puerto Rico, upgrading its sports betting area, high-limit room, entertainment venue, and gaming floor to strengthen its competitiveness and support Puerto Rico’s tourism and hospitality growth.
BC.GAME Names Jean Silva as UFC Brand Ambassador
BC.GAME has appointed UFC featherweight Jean Silva as its newest brand ambassador, creating interactive fan initiatives and content campaigns across regulated markets, combining MMA excitement with responsible gaming and audience engagement.
MGM Osaka IR to Hire 12,000 as $12B Project Begins
MGM Resorts is building a $12B integrated resort on Osaka’s Yumeshima Island, creating 12,000 jobs. The project blends gaming, hospitality, and entertainment, aiming to attract 20 million visitors and transform Japan’s tourism and gaming sectors.
Europe’s Illegal Online Gambling Surges in 2024
A new ECA and YieldSec study reveals illegal online gambling now controls 71% of Europe’s digital market, generating €80.6B and leaving regulators scrambling to protect players and licensed operators.
Chile Orders ISPs to Block Illegal Gambling Sites
Chile has intensified its stance on illegal online gambling, with the Supreme Court ordering leading ISPs to block unlicensed platforms and report enforcement methods. The ruling reinforces state-regulated operators and increases pressure for formal digital gambling legislation.
Brazil Study Reveals Fan Betting Trends Ahead of CBF Summit
A new CBF Academy and AtlasIntel study details how sports betting has become embedded in Brazilian fan culture, revealing spending habits and broader market growth as industry leaders prepare to examine the sector during the upcoming CBF Academy Summit 2025.
Codere Prepares for Mexico’s 2026 IEPS Tax Overhaul
Mexico’s gaming sector is set for major change as the IEPS tax rises to 50% in 2026. Codere expects tougher regulation to eliminate non-compliant operators and sees the World Cup as a boost while it restructures partnerships and operating costs.
Elantil Adds THNDR Skill Games to Operator Marketplace
Elantil has partnered with THNDR to bring skill-based PvP games like 21 or Bust and Hit Me! Blackjack to its operator marketplace. Operators can customize titles for branding, boosting engagement and offering a differentiated gaming experience.
Hokkaido Set to Present Draft Paper on Integrated Resort
Hokkaido is set to present a draft paper on a potential integrated resort, spotlighting Tomakomai as the leading site. The plan outlines capacity, social safeguards, and economic benefits, reflecting lessons from Japan’s Osaka IR experience.
UK Prize Draw Sector Adopts First Voluntary Protection Code
The UK’s rapidly expanding prize draws sector is adopting its first voluntary code, with 23 operators agreeing to age checks, spending caps and clearer protections. The framework aims to introduce consistency ahead of potential future regulation.