Century Entertainment Expands Digital Gaming in Philippines
Hong Kong-listed Century Entertainment International Holdings is accelerating its digital gaming strategy in the Philippines through an expanded agreement with local partner World Platinum Technologies (WPT). The memorandum of understanding (MOU) focuses on developing, operating and monetising mobile applications, highlighting the company’s pivot from table-based gaming to technology-driven platforms.
Broader Mobile Gaming Ambitions
The MOU builds on the joint venture established in June 2025 under Konphil Technology Company Limited, tasked with research, development and deployment of WPT gaming systems across Asia-Pacific. Under the updated terms, Century Entertainment plans to launch up to ten new mobile apps leveraging WPT’s platform and proprietary technology. A final leasing and operating agreement would expand the partnership’s scope beyond current initiatives.
Konphil will manage app development, marketing, business growth and player acquisition, while WPT contributes platform infrastructure, KYC and AML compliance, customer support, and operational oversight. If formalised, WPT will earn 15% of net gaming profits from the apps, settled monthly.
Strategic Shift From Traditional Gaming
This focus on mobile and online gaming marks a departure from Century Entertainment’s earlier table gaming ventures. A planned casino deal in Cambodia was cancelled in 2025 following the resignation of former CEO Ng Man Sun, signalling a retreat from the Macau junket ecosystem. The company still retains a potential table gaming opportunity in Vietnam under a non-binding arrangement, but the primary growth strategy now centres on digital platforms.
Repositioning Beyond Macau Junkets
Previously, Century Entertainment leveraged Macau junket connections through Amax and other holdings, including a stake in the Greek Mythology casino. Regulatory tightening and market shifts have since diminished the viability of that model. Today, the partnership with WPT positions the firm to capitalise on regulated digital gaming markets in the Philippines and broader Asia-Pacific, reflecting a deliberate move toward software-driven growth.
