Gamanza Engage Partners with ALL IN Platform

Gamanza Engage has teamed up with ALL IN Platform to provide operators using the platform with access to its complete gamification offering, designed to create ongoing player journeys and support sustained engagement.

ALL IN Platform enables operators to launch casino and sportsbook brands or expand their existing businesses through a scalable iGaming solution. Those adopting Gamanza Engage’s services can now use its Responsible Engagement approach as part of their player engagement strategy.

The Gamanza Engage ecosystem combines gamification tools and free-to-play games through several connected services: Smarter Campaigns, Gamification, Power-Ups, a modular reward economy and mini-games.

Its gamification features include missions, tournaments, prize drops, jackpots, chases, races and raffles. Together, these mechanics give operators a range of options for building player journeys that users can choose to participate in.

Tero Vienonen, Managing Director of Gamanza Group, said the partnership focuses on sustaining player engagement across different brands. He explained that achieving this requires carefully selected mechanics informed by motivation science, balanced by specialists and delivered through Responsible Engagement. He added that this approach aims to protect players while supporting their long-term value, and that operators on ALL IN Platform can now access this expertise.

John Foster, Chief Commercial Officer at ALL IN Platform, said player engagement is a key factor in the industry’s success. He noted that gamification can strengthen the relationship between players and the games offered by operators when the mechanics are chosen and timed appropriately. According to Foster, the approach should reward players rather than place pressure on them, which informed the decision to bring Gamanza Engage onto the platform.