Gamanza Engage Partners With BetSW3 in LATAM

Gamanza Engage has entered into a partnership with BetSW3, a PAM provider focused on the LATAM market with a strong presence in Colombia, bringing its gamification and CRM technology suite to the operator’s platform network.

The collaboration is being fast-tracked ahead of the 2026 FIFA World Cup, with BetSW3 aiming to complete integration before the tournament begins in June 2026.

BetSW3 currently supports a portfolio of up to 30 brands across Latin America and serves more than 2 million monthly active users throughout the region.

The agreement was coordinated through Gamanza’s LATAM sales division and further strengthens the company’s expansion strategy across Latin America, where regulated iGaming markets continue to increase demand for advanced player engagement solutions.

Andrés Blanco, Managing Director at Gamanza Engage, said: “BetSW3 has both the scale and vision to maximise the capabilities of Gamanza Engage. With the World Cup approaching, this is a major opportunity for player engagement in LATAM and we are focused on ensuring everything is ready in time for the event.”

Alex Salazar, CEO of BetSW3, added: “Working with Gamanza Engage gives us the tools needed to enhance player experiences across every brand on our platform. With millions of active users and the World Cup ahead, the timing of this partnership is extremely important for us.”

Javier Romero, LATAM Sales Advisor at Gamanza, also commented: “BetSW3 approached this project with a clear objective and strong urgency, which made the collaboration particularly exciting. Their regional reach and the upcoming World Cup create a significant opportunity for both companies.”