Games Global Launches Rewards BURST! With €5M Prize Pool

Games Global has introduced Rewards BURST!, a new annual promotional campaign that will distribute 650,000 prizes worth a combined €5 million during its first year.

The new promotion is built around upgraded Prize Drops and Tournaments products, adding to Games Global’s existing network campaigns and progressive jackpot offering. The company said the initiative gives operators additional ways to support player engagement and retention across its game portfolio.

Rewards BURST! Runs for 12 Months

The inaugural Rewards BURST! campaign will run from 21 August 2026 until 20 August 2027.

During the promotion, monthly Prize Drops will distribute €375,000, while weekly tournaments will offer €10,000 in prizes. A €25,000 top prize will also be available each month, creating recurring opportunities for players to win larger rewards.

The campaign has already been incorporated into a selection of Games Global’s popular titles. The participating games will be updated throughout the year, allowing new releases to join the promotion while bringing renewed attention to older titles.

Always-On Promotion Supports Player Engagement

Rewards BURST! is designed to operate continuously rather than as a limited promotional event. Games Global said the structure is intended to give players additional reasons to return to its games.

By increasing the potential rewards available from gameplay, the promotion is designed to encourage repeat sessions and extend engagement with Games Global content. The company also positions the campaign as a tool for operators seeking to support revenue and player retention.

The first Rewards BURST! campaign will be available across selected markets worldwide, with Games Global planning to expand future versions as the promotion develops.

Games Global Plans Further Expansion

Ofir Gal-Mor, SVP of Customer Experience and Gaming Innovation at Games Global, described the launch as an important step in the development of the company’s engagement ecosystem.

He said Rewards BURST! provides operators with additional tools to build experiences around Games Global content, combining regular cash Prize Drops with weekly tournaments.

Games Global also plans to expand the campaign by adding more titles from its studio network, increasing the number of games participating in the promotion over time.