Hollywoodbets Partners Incentive Games in South Africa

Hollywoodbets has entered into a partnership with Incentive Games to roll out a new selection of titles on its platform, marking the supplier’s debut in South Africa’s igaming market.

The first phase of the launch features two real-money games created by Incentive Studios Mega Flight and Velocity which became available to players on 7 April. The agreement also includes plans to introduce free-to-play content at a later stage as the collaboration evolves.

Through this integration, Hollywoodbets is broadening its content portfolio with crash and arcade-style games, reflecting an industry-wide shift as operators look beyond traditional casino offerings. The rollout follows joint efforts between both companies to tailor the games to local market preferences.

For Incentive Games, the move signals continued expansion across regulated markets, with the company leveraging operator partnerships to extend its reach. Its real-money division focuses on developing game formats designed to sit alongside sportsbook and casino products.

The agreement underlines the continued development of South Africa’s igaming sector, where operators are increasing the diversity of their offerings to attract players and stand out in a competitive landscape.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said the partnership marks an important step into a rapidly growing market, adding that the launch of Mega Flight and Velocity is only the beginning of a broader rollout of real-money and free-to-play titles.

Wayde Dorkin, Head of Product at Hollywoodbets, noted that bringing Incentive Games onboard supports the operator’s strategy of introducing new and engaging content, with the newly launched titles adding an extra layer of interactive entertainment for players.