ICONIC21 Launches New Lottery-Style Keno Game

iGaming content provider ICONIC21 has expanded its portfolio with the launch of Keno, a lottery-inspired game based on one of the industry's most familiar and long-standing formats.

The game follows a straightforward concept, allowing players to choose up to ten numbers before the draw takes place to determine how many selections match the winning results. This simple gameplay has made keno a popular choice for decades and translates seamlessly into the online gaming environment.

Keno offers three risk settings Low, Medium and High giving players the flexibility to tailor their gameplay experience. Those seeking more frequent, smaller returns can opt for lower risk, while higher-risk settings provide the opportunity for larger but less frequent payouts. The game also features a maximum win multiplier of 1,000x, while maintaining an accessible format suitable for both new and experienced players.

With a focus on balancing entertainment and player wellbeing, the title allows users to decide their preferred level of risk rather than applying a fixed setting, offering greater control over their gaming sessions.

Operators can also personalise the game through customisable win and loss assets, along with a branded multiplier progress bar designed to integrate the title with their existing brand identity.

The launch further strengthens ICONIC21’s expanding game portfolio, which has grown beyond its live casino offering as the company continues to develop original titles built around established gaming formats.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:

"Keno has endured precisely because it never asked for too much of the player and that simplicity is exactly what we set out to protect.

"The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own."