Kaizen Gaming Launches AI-Powered Betano Trivia

Kaizen Gaming has introduced Betano Trivia, a new live trivia product powered by generative AI and made available to users of its Betano brand across all 20 markets where the operator currently operates.

Created by Kaizen Labs, the company’s in-house innovation hub, the free-to-play experience combines live quiz gameplay with AI-generated content. Players can take part in trivia challenges covering areas such as sports, entertainment and popular culture while competing for various rewards.

The company stated that artificial intelligence plays a central role throughout the experience, powering elements such as the virtual host, question generation, content creation and audiovisual production. Betano Trivia was developed through collaboration between several internal teams across the business.

The launch represents another step in Kaizen Gaming’s broader strategy of incorporating generative AI into its products and customer-facing services. The new offering expands Betano’s portfolio beyond sports betting and casino gaming by introducing an additional interactive entertainment feature.

George Kourakos, Director of Innovation at Kaizen Gaming, said the project highlights how AI can be leveraged to create new engagement opportunities for customers. He noted that the company’s focus remains on enhancing the overall user experience and emphasized that the product was designed and built entirely by Kaizen Gaming’s internal teams, combining creativity, technology and innovation.