Kiron Launches Fans World Cup with MaxBet Serbia

Kiron Interactive has expanded its footprint in Serbia after launching its football-inspired virtual sports game, Fans World Cup, with MaxBet.

The title has gone live on MaxBet’s platform through the partners’ ongoing collaboration and is aimed at providing football betting entertainment beyond the schedule of live sporting events.

Powered by Kiron’s GOAL Premier engine, Fans World Cup features virtual matches between internationally recognised football nations. Players can access a variety of betting markets, including match result, correct score, goalscorer and card-related outcomes.

The launch is designed to give football fans access to round-the-clock betting content, allowing users to engage with football-themed wagering opportunities at any time of day.

The addition of Fans World Cup further strengthens Kiron’s content portfolio available through MaxBet and supports the supplier’s wider strategy of expanding its proprietary virtual sports products across regulated markets through established operator partnerships.

For MaxBet, the integration enhances its virtual sports offering in Serbia by introducing another football-focused product to its betting catalogue.

Steven Spartinos, Co-CEO of Kiron Interactive, said the game was created to capture the excitement surrounding the World Cup and expressed satisfaction at seeing it launch with MaxBet Serbia. He noted that the rollout represents another step in growing the reach of Kiron’s proprietary games across regulated jurisdictions.

MaxBet Virtual Games Manager Zeljka Jevic added that the company continues to seek engaging content that appeals to its customer base. She described Fans World Cup as a virtual football product that combines quality visuals with gameplay inspired by international football competition, while also strengthening the partnership between the two companies.