Novibet Expands Brazil Offering with Incentive Games

Novibet has strengthened its igaming offering in Brazil with the introduction of real-money titles developed by Incentive Games through its Incentive Studios division.

The launch features three games Mega Flight, Kicker and Velocity which were added to Novibet’s platform on 8 April. The rollout is part of an ongoing collaboration between the two companies and highlights continued growth within Brazil’s regulated igaming landscape.

The inclusion of these titles aligns with Novibet’s approach to expanding its product range across both sportsbook and casino segments. Positioned within the crash and arcade categories, the games cater to formats that have gained traction among mobile-focused users and players seeking shorter gameplay sessions.

Operating across several regulated markets, Novibet has been actively increasing its footprint in Latin America, with Brazil becoming a key area of focus following recent regulatory progress. Expanding its game library supports broader industry trends in the region, where operators are prioritising varied content to drive both acquisition and retention.

For Incentive Games, the partnership extends the reach of its real-money portfolio in Latin America, reinforcing its B2B strategy of delivering content to licensed operators. The supplier has been growing its presence in regulated jurisdictions through collaborations that support localisation and seamless integration.

The deal also reflects wider market activity in Brazil, where both operators and suppliers are investing in product development as the regulatory framework continues to take shape.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said the company is pleased to see its titles go live with Novibet in Brazil, noting the importance of the market in its regional expansion strategy.

Nick Bachas, Chief Strategic Partnerships & Project Officer at Novibet, commented that the addition of Incentive Games’ content enhances the platform with engaging experiences designed to appeal to a broad player base, while supporting the company’s continued growth in Brazil.