Octoplay Expands UK Reach Through bet365 Deal

Octoplay has expanded its presence in the UK market after launching its games portfolio with bet365, further strengthening the supplier’s position in one of the world’s largest regulated iGaming jurisdictions.

The agreement adds bet365 to a growing list of UK operators offering Octoplay content, following previous integrations with brands such as Virgin Bet and BetVictor. The rollout forms part of Octoplay’s broader international growth strategy as the company continues to secure partnerships across regulated markets.

According to Octoplay, the collaboration marks the beginning of a wider commercial relationship with bet365, initially centred on the UK. Since launching in 2022, the supplier has expanded rapidly through integrations in several markets, including Finland, Spain, Italy and Brazil.

The company currently holds licences in 17 regulated jurisdictions, among them the United Kingdom, Sweden, Italy, Greece, Brazil, Ontario, New Jersey and Michigan. These approvals have allowed Octoplay to distribute its content across regulated iGaming markets in both Europe and North America.

For bet365, the addition of Octoplay’s portfolio supports the continued expansion of its casino offering in the highly competitive UK online gaming market, where operators continue to diversify game libraries to maintain player engagement.

The partnership also reflects broader trends across the global iGaming sector, with suppliers and operators increasingly forming multi-market collaborations to strengthen content distribution and expand their reach in regulated territories.

Octoplay CEO Ralitsa Georgieva described the partnership as another important step in the company’s UK growth strategy, noting that working with a globally recognised operator further supports the momentum built through recent UK integrations.

Clement Le Scanff, Head of Gaming at bet365, added that the operator was pleased to introduce Octoplay’s portfolio to UK players, highlighting the supplier’s focus on quality content and player engagement.