PG Soft confirmed as key sponsor for ICE Barcelona 2026

PG Soft has been named a principal sponsor of ICE Barcelona 2026, which will run from January 19 to 21 at the Fira Barcelona Gran Via, reinforcing the supplier’s visibility at one of the industry’s flagship events.

Under the sponsorship agreement, PG Soft will secure high-impact branding across key attendee touchpoints. This includes banner placements at the outdoor entrance to Hall 1, a branded arch at the venue’s main entrance, and additional exposure at the indoor exit of Hall 1. The positioning ensures PG Soft features prominently throughout the visitor journey, from arrival to departure.

ICE Barcelona 2026 is expected to attract more than 65,000 attendees and over 600 exhibitors, representing 186 countries. The event is widely recognised as a central meeting point for the global gaming sector, combining product launches, technology showcases and conference programming focused on innovation, sustainability and player engagement.

PG Soft’s sponsorship reflects its ongoing investment in the international iGaming ecosystem and highlights its standing as a specialist in mobile-focused game development.

Commenting on the announcement, a PG Soft spokesperson said ICE remains a cornerstone event for the industry, bringing together leading stakeholders from across the global market. The company said it is proud to support ICE 2026 and to align its brand with an event that plays a defining role in shaping collaboration, innovation and the future direction of gaming.