Pragmatic Play Expands LatAm Reach With Black Label

Pragmatic Play has expanded its presence in the regulated Latin American iGaming sector through a new multi-product partnership with Black Label.

Under the agreement, Pragmatic Play’s portfolio, including Slots, Live Casino and Virtual Sports content, will be integrated into Black Label’s platform, giving regulated operators across Latin America access to the supplier’s products.

The rollout includes popular Pragmatic Play titles such as Gates of Olympus and Sugar Rush, alongside crash-style games including High Flyer and Spaceman. These games are now available to operators using the Black Label platform throughout the region.

Black Label provides end-to-end integration solutions for online casino operators looking to launch or expand their businesses. The platform is designed with a focus on Latin American markets and is offered in Spanish to support regional operators and player preferences.

Victor Arias said Latin America continues to represent one of the industry’s fastest-growing regions, adding that the agreement with Black Label strengthens Pragmatic Play’s regional reach.

Roberto González described the integration of Pragmatic Play’s multi-product portfolio as an important development for the platform, highlighting the added value it brings to operators across Latin America.