Punt123 Adds Personalised Betting Prompts

Australian sportsbook Punt123 has introduced personalised betting prompts through a partnership with customer engagement platform OtherLevels, aiming to deliver more tailored content to users based on live sportsbook data and player behaviour.

The integration combines the OtherLevels Sports and Experience Platform with Punt123’s existing setup on BetMakers’ Apollo sportsbook platform. Through the partnership, customers can now receive automated race updates, form information and customised betting suggestions.

The content is delivered across several channels, including Intercom and Xtremepush push notifications, allowing Punt123 to engage users both during active sessions and while they are offline.

By combining real-time sportsbook information with player activity, the system is designed to generate targeted betting prompts and personalised content across multiple customer touchpoints.

The launch forms part of Punt123’s wider strategy to improve customer engagement through automation and personalised sportsbook experiences.

A spokesperson for Punt123 said the new feature provides an efficient way to reconnect with customers at relevant moments while remaining fully integrated with the BetMakers Apollo platform.

Brendan O’Kane, CEO of OtherLevels, said the partnership allows Punt123 to deliver real-time racing content and personalised betting prompts while helping the operator strengthen its customer experience offering in a competitive market.