RedCore Wins Transformation of the Year at SiGMA

RedCore has been awarded “Transformation of the Year” at the SiGMA Central Europe Awards, held in Rome on November 3. The recognition celebrates the company’s successful evolution from PIN-UP Global ( formerly an iGaming-centric group ) into a broad technology business operating across multiple digital verticals.

The shift began in 2024 and marked a strategic move to expand beyond gaming. Leveraging years of industry expertise, RedCore now develops advanced digital solutions spanning fintech, marketing tech, e-commerce, regtech, customer service tools and high-engagement B2C platforms.

RedCore currently comprises seven standalone brands: PIN-UP Partners, Frogo, Pay.Partners, Communications Hub, mr.Booster, Riddick’s Partners and Talk with Us.

“This award validates the direction we chose,” said Marina Ilina, CEO and founder of RedCore. “Our nearly decade-long experience in iGaming has helped us build versatile technologies now relevant across digital industries. RedCore represents our shift from internal systems to scalable market-ready products and we are ready to share our tech and expertise with global businesses.”

The award highlights RedCore’s rapid and effective transformation, with judges noting the scale of its restructuring, its swift execution and the strong results achieved in a short time.