RubyPlay Expands US Reach Through Fanatics Casino

RubyPlay has strengthened its footprint in the United States after entering a partnership with Fanatics Casino that will see a selection of its games launched in New Jersey’s regulated online gaming market.

As part of the agreement, Fanatics Casino players in New Jersey will gain access to several RubyPlay titles, including Mad Hit® Mr Coin, Immortal Ways® Magic Gems and Mad Hit® Diamonds.

The collaboration supports RubyPlay’s ongoing growth strategy in North America following its debut in New Jersey earlier this year. For Fanatics Casino, the deal enhances its casino portfolio with additional content from an established game supplier.

New Jersey remains one of the most mature regulated iGaming jurisdictions in the US and the partnership provides RubyPlay with another route to expand its reach through a licensed operator in the state.

RubyPlay Chief Commercial Officer Dima Reiderman said the agreement reflects the company’s strategy of partnering with leading operators across North America. He noted that expanding within New Jersey is particularly significant given that it marked the supplier’s entry point into the US market.

Reiderman also highlighted RubyPlay’s content ecosystem, which includes contributions from multiple studios such as Koala Games, Mad Hat Games, xSlots, and Firerose. According to him, this structure enables the company to deliver a broader range of content tailored to different markets and player preferences.

Kieron Shaw, Senior Manager of Casino Content at Fanatics Betting and Gaming, said RubyPlay’s studio-focused approach aligns with the operator’s goal of creating stronger long-term engagement for players. He added that bringing well-known game series such as Mad Hit® and Immortal Ways® to New Jersey customers represents an exciting addition to the platform’s offering.

The partnership further expands RubyPlay’s distribution network in the US while supporting Fanatics Casino’s efforts to diversify its content library in one of the country’s key regulated markets.