Solaya Group Expands Playtech Bingo Deal

Solaya Group has expanded its partnership with Playtech through a new agreement focused on bingo services for its UK-facing brands.

As part of the deal, Playtech will serve as the exclusive bingo provider for Solaya Group’s Zebra Bingo, Bingostars and Peachy Games platforms in the regulated UK iGaming market.

The relationship between the two companies initially began in 2024 through the integration of Playtech’s casino content. Zebra Bingo transitioned to Playtech’s iBingo platform last year, while Bingostars and Peachy Games are now also joining the supplier’s bingo network.

Through the agreement, Solaya Group will gain access to Playtech’s bingo liquidity network along with a selection of shared bingo rooms available across the UK online gaming sector.

The companies stated that game configuration and promotional campaigns will be tailored specifically to Solaya Group’s UK player audience, with support provided by Playtech’s network management division.

The partnership highlights ongoing competition among suppliers in the UK’s regulated bingo and online gaming market, where operators continue consolidating platform and network services across multiple brands.

Playtech Chief Interactive Gaming Officer Marat Koss said the company is pleased to extend its existing partnership with Solaya Group into the bingo segment.

“Solaya Group is a fantastic addition to the Playtech Bingo network. Our partnership began in 2024 and we’re proud to be expanding it into the Bingo vertical,” Koss said.

He added that Solaya Group players would now have access to a wider range of bingo content, games and prize offerings.

Ed Pellant, Head of Commercial Partnerships and Delivery at Solaya Group, described the migration of the company’s bingo brands onto Playtech’s iBingo platform as an important step for the business.

“An elite array of bingo games has been a staple of our offering for years and we are excited to build on that with a partner as established as Playtech” Pellant said.