Sporting Risk Appoints Joe Adair as Senior Sales Manager

SportingRisk.com, a leading specialist in sports betting, analytics and forecasting, has announced the appointment of Joe Adair as Senior Sales Manager, further strengthening its commercial team amid rapid global expansion.

In his new role, Adair will drive the company’s international sales strategy, focusing on expanding Sporting Risk’s tier-one operator partnerships and boosting market penetration for its advanced data-driven betting solutions. After successful appearances at industry events in Lisbon and Las Vegas, he is set to accelerate the reach of Sporting Risk’s innovative portfolio.

Enhancing Global Growth Through Product Innovation

Commenting on his new role, Adair said:

“Sporting Risk’s proprietary technology underpins a world-class suite of products, from Player Props and Pre-Canned BetBuilders to our latest player-centric BetBuilder innovations. My aim is to grow our footprint across emerging regions while ensuring client feedback directly supports product evolution.”

Adair brings a broad mix of trading, product development and commercial expertise, giving him a comprehensive understanding of how performance and data analytics intersect with sales strategy. He has worked with leading sportsbooks in Brazil and other key markets, helping operators leverage analytics to drive engagement and profitability.

Before joining Sporting Risk, Adair held senior roles at WA.Technology, where he served as Partnerships Manager and at Metric Gaming, where he gained valuable experience in commercial strategy and operator relations.

Strategic Addition to the Team

Andy Phillips, Chief Commercial Officer at Sporting Risk, welcomed the appointment:

“We’re thrilled to have Joe on board. His deep experience across trading, product and platform management gives him a unique perspective that will add real value to both our sales operations and client relationships.”

The hire marks another step in Sporting Risk’s mission to expand its influence across regulated markets and deliver cutting-edge sports analytics solutions worldwide.