Tonybet Launches €100K World Cup Card Collection

Tonybet has introduced a World Cup-themed promotion for players in Ireland, offering a total prize fund of €100,000 during the 2026 FIFA World Cup.

The campaign, titled World Cup Card Collection, gives customers the opportunity to earn digital card packs by completing various sportsbook and casino challenges throughout the tournament.

Participants can collect a total of 51 cards, including 48 digital cards representing each nation competing at the World Cup, alongside three exclusive physical cards available in gold, silver and bronze editions.

Each card collected holds a specific coin value that can be redeemed for bonus rewards on the Tonybet platform. In addition, the holders of the three rare physical cards will receive cash prizes, with the gold card worth €75,000, the silver card €20,000 and the bronze card €5,000.

The promotion launches alongside the start of the World Cup in North America and forms part of Tonybet’s broader tournament-focused marketing strategy in Ireland.

As part of the campaign, Tonybet will also publish content exploring which national teams Irish football fans are supporting during the competition, following the Republic of Ireland’s absence from the tournament. Former footballer and Tonybet ambassador Tony Cascarino will feature in the initiative.

With the World Cup regarded as one of the biggest events on the global betting calendar, operators across regulated markets continue to roll out themed promotions and engagement campaigns designed to attract and retain customers throughout the tournament.

Tonybet Head of Product Kiryl Liudvikevich said the campaign is intended to keep Irish customers engaged during the World Cup by offering collectible rewards, bonus opportunities and the chance to win a share of the €100,000 prize pool through card collection and tournament-related activities.