Wazdan Enters Finland Through Veikkaus Partnership

Wazdan has entered Finland through a new agreement with Veikkaus, adding another market to its international expansion efforts and establishing a partnership with one of the country’s recognised operators.

The supplier’s games are being integrated into Veikkaus’ offering through Light & Wonder’s aggregation platform. The initial launch features three titles from Wazdan’s portfolio: Hot Slot™: 777 Platinum Crown, Hot Slot™: 777 Gold Crown and Mighty Hot™: 777.

Bekki D’Agata, Commercial Director at Wazdan, highlighted the importance of choosing an established local partner when entering a new market.

Finland is an important market for us and as with every region we choose to do business in, it is crucial that we partner with the most established name in the market and gain the valuable insight that comes with it.

We look forward to working closely with the Veikkaus team and bringing more of our high-quality content to its players.

The initial selection is expected to grow, with further Wazdan releases planned for Veikkaus customers. Upcoming titles include Sizzling 777 Deluxe, Mighty Crown™: Legacy of Mars, Magic Fruits Deluxe, Hot Slot™: 777 Cash Out, Magic Fruits 4 Deluxe, Hot Slot™: 777 Coins and Valhalla, alongside other new additions to the supplier’s catalogue.

Riikka Seppänen, VP iCasino at Veikkaus, welcomed the agreement and said:

We are delighted to welcome Wazdan to the Finnish market. This partnership aligns perfectly with our commitment to providing a world-class gaming experience and we are confident their titles will be a major success with our players.

The Veikkaus agreement forms part of Wazdan’s broader approach to working with established operators across regulated markets, extending the reach of its gaming portfolio through local partnerships.