Bally’s Intralot Adds Playson Content Across UK Brands

Bally’s Intralot has strengthened its iGaming offering in the UK through a multi-brand agreement with Playson, bringing the supplier’s game portfolio to several of its platforms.

Under the deal, Playson’s titles have been integrated across Bally’s Intralot brands including Jackpotjoy, Virgin Games, Monopoly Casino, Rainbow Riches Casino, Bally Bet and Double Bubble Bingo. The rollout has been enabled through Relax Gaming’s aggregation platform, allowing UK players to access a range of the supplier’s content.

The agreement introduces titles such as 4 Pots Riches: Hold and Win, 4 Supercharged Clovers: Hold and Win, and Diamonds Power XXL: Hold and Win, all part of Playson’s portfolio already distributed across regulated markets.

As one of the most mature iGaming markets globally, the UK continues to see operators expand their content libraries through supplier partnerships. For Bally’s Intralot, adding Playson’s games supports efforts to broaden its offering across multiple brands.

The partnership also opens the possibility for further expansion into other regulated markets, including Spain, Greece and Ontario, as both companies explore opportunities beyond the UK.

Conor Jenner, Senior Sales Manager at Playson, said launching across Bally’s Intralot’s six UK brands marks an important milestone and reflects the strength of the supplier’s portfolio. He highlighted the UK as a key market and noted the opportunity to reach a large and engaged player base.

Richard Harris, Chief Commercial Officer B2C at Bally’s Intralot, said Playson is known for delivering high-performing content across regulated markets. He added that integrating the supplier’s games enhances the group’s offering and gives players access to a wider selection of proven titles, with further growth expected across additional markets.