BiS SiGMA South America 2026 Set for São Paulo

From April 7 to 9, São Paulo will host BiS SiGMA South America by Softswiss, one of the largest gatherings in the global iGaming industry. Held at Expo Transamérica, the event is expected to bring together stakeholders from betting, finance, media and sports sectors.

As the leading iGaming event in Latin America, the summit places Brazil at the centre of discussions around industry innovation, regulation and future growth.

Cross-Sector Industry Representation

The 2026 edition will feature speakers from multiple sectors. Representatives from finance include Isaac Sidney Menezes Ferreira, president of FEBRABAN; Ricardo Silva Siqueira, CEO of Caixa Loterias; and Ricardo Saad, president of COAF.

Government participation will include Fabio Macorin from the Secretariat of Prizes and Betting (SPA), highlighting the importance of regulatory oversight.

From the sports sector, speakers include Michelle Ramalho, vice president of the Brazilian Football Confederation (CBF) and Caio Porto Ferreira of the Superior Sports Court (STJD).

Media representation will feature Paulo Saad of Grupo Bandeirantes and Vinicius Lummertz from Exame Magazine and former Minister of Tourism.

Focus on Industry Development

The event will host discussions across three main stages, covering topics such as regulation, compliance, technology and responsible gaming. Industry experts, moderators and speakers will lead sessions designed to address key challenges and opportunities within the sector.

Participants will also have access to a detailed event agenda, with the overall aim of strengthening industry knowledge and enhancing the sector’s global credibility.

Global Reach and Scale

BiS SiGMA South America is part of the SiGMA Group’s international event portfolio, which spans multiple regions worldwide.

The 2026 edition is expected to attract approximately 18,500 attendees, alongside more than 400 exhibitors and sponsors and around 250 speakers. These figures reflect the event’s scale and its growing international influence.

In addition to exhibitions, the summit will feature awards and dedicated content sessions focusing on operational strategies, technological developments and market trends.

Brazil’s Growing Industry Role

Brazil’s regulated betting market continues to expand, with events like BiS SiGMA South America playing an important role in shaping industry standards and fostering collaboration between regulators and private stakeholders.

Bringing together operators, policymakers, media representatives and sports authorities, the event highlights both the progress of the sector and São Paulo’s position as a key hub for iGaming development in Latin America.