Comparasino Launches ITVX Ad Campaign in UK

Comparasino has rolled out a three-month video-on-demand advertising campaign on ITVX, marking its first move into television-focused marketing within the UK iGaming space.

The campaign will be distributed across ITVX’s streaming inventory, including peak viewing hours, with the aim of boosting brand recognition among UK audiences. This step reflects a broader trend of iGaming-related platforms investing in mainstream media channels to stand out in an increasingly competitive market.

At the core of Comparasino’s platform is a recommendation system that allows users to filter operators based on specific preferences, such as bonuses, payment options and deposit requirements. This personalised approach differs from more traditional comparison models that rely on fixed rankings.

The platform also offers a membership feature, enabling users to save their preferences and receive updated recommendations as new operators and offers become available. An automated system supports this process by matching users with relevant additions to the platform, along with notifications about new promotions and updates.

Comparasino has stated that all operators listed on its platform are licensed by the UK Gambling Commission, ensuring alignment with regulatory standards in the UK market. This focus reflects wider compliance requirements across affiliate and comparison services within the iGaming sector.

The ITVX campaign underlines the growing role of streaming and broadcast media in iGaming marketing strategies, as platforms look to expand reach while promoting tools designed to simplify user decision-making in regulated environments.

Martyn Hannah, Co-founder and CEO of Comparasino, said: “This campaign marks an important milestone for us as we expand into television-led marketing. Our goal is to provide a more personalised and user-focused experience, moving away from generic comparison methods.

“By launching on ITVX, we aim to highlight a more tailored and transparent way for players to find the right operators.”