Criciúma Secures Bolsa de Aposta as 2026 Master Sponsor

Criciúma Esporte Clube has officially confirmed Bolsa de Aposta as its new master sponsor for the 2026 season.

The sports betting platform will appear prominently on the team’s jerseys during the upcoming Brasileiro Série B campaign. The agreement runs through the end of 2026, with an option to extend for two additional seasons.

Raquel Saliba, Marketing Director at Bolsa de Aposta, described the partnership as more than a standard sponsorship. “We are coming not just as a brand, but as a supporter that wants to be alongside the club during this winning moment,” she said.

Saliba emphasized the long-term vision of the deal: “Our partnership goes beyond having our logo on the shirt. It’s a commitment to the fans and the city. We’re confident that together we can achieve even greater results in 2026.”

Beyond Jersey Branding

The sponsorship includes more than match-day visibility. Bolsa de Aposta will have branding presence at the Centro de Treinamento Antenor Angeloni and Estádio Heriberto Hülse, covering screens and hospitality areas throughout the venues.

The sponsorship will be publicly unveiled on Thursday (12) at 7:30 p.m., coinciding with Criciúma’s Taça Acesc qualification match against Concórdia Atlético Clube. This comprehensive approach highlights the brand’s focus on infrastructure, visibility and fan engagement.

Financial Significance

Club executives noted the deal represents a major financial milestone. “This is the highest-value contract ever signed by the club for a Série B season, second only to our top-division agreements in 2024,” stated Moacir Fernandes, Criciúma’s second vice-president.

Fernandes added that the partnership strengthens the club’s financial structure, supporting its goal of achieving competitive and stable results in Brazil’s second tier.

Commitment to Responsible Gaming

Bolsa de Aposta also stressed that the agreement aligns with guidelines from the Brazilian Ministry of Finance, reinforcing the company’s focus on Responsible Gaming and user education.

Brand ambassador Fabio Nettuno highlighted the educational aspect of the partnership: “The Brazilian betting market is maturing rapidly, but many still lose money on traditional bets. By combining a winning mindset with Criciúma’s tradition, we can show fans how to enjoy football responsibly and strategically.”

The partnership, combining financial support, branding and educational initiatives, marks a new chapter in the collaboration between Criciúma and Bolsa de Aposta as the 2026 season gets underway.