DigiPlus Partners Manny Pacquiao for Gaming Push

DigiPlus Interactive Corp has entered into a wide-ranging partnership with boxing icon Manny Pacquiao, officially unveiled on 25 March in Bonifacio Global City, Metro Manila. The collaboration combines branded gaming content, ambassador roles and payment integration across DigiPlus platforms, including BingoPlus, ArenaPlus and GameZone.

The agreement places Pacquiao at the centre of DigiPlus’ ecosystem, with the aim of enhancing user engagement through locally relevant content and a more immersive experience. Early reception to the rollout has been positive, with additional releases planned throughout the year.

A core part of the partnership is the launch of nine Pacquiao-themed titles, designed to reflect Filipino preferences and incorporate elements of his boxing career. Initial releases include Super Ace Pacquiao, Pacman’s Color Game and Wild Bounty Pacquiao. Further titles, such as Boxing King Pacquiao and Pacman’s Bingo Boom, are scheduled to follow, continuing the focus on narrative-driven gameplay.

Pacquiao has also been appointed brand ambassador for ArenaPlus, DigiPlus’ sportsbook platform, linking his profile to upcoming sporting events and betting activity. On GameZone, he will front nationwide tournaments for card games such as Tongits and Pusoy, supporting the operator’s move into more competitive, skill-based formats.

The partnership also includes payments integration through MannyPay, a digital wallet operated by Traxion Pay Inc. under a Bangko Sentral ng Pilipinas licence. The service will be embedded across DigiPlus platforms, enabling deposits and withdrawals with continuous access and faster processing times.

DigiPlus stated that all payment channels comply with regulatory requirements, including those set by the Bangko Sentral ng Pilipinas and PAGCOR. The integration aims to streamline transactions and improve user convenience within the gaming ecosystem.

According to chairman Eusebio Tanco, the collaboration reflects a shift toward more personalised and locally resonant gaming experiences. Pacquiao noted that the partnership brings together entertainment and financial services while highlighting Filipino identity.

The initiative also includes responsible gaming measures, such as in-game safeguards and financial protection mechanisms for verified users. Overall, the partnership represents DigiPlus’ effort to unify content, payments and brand engagement into a single, integrated platform tailored to the Philippine market.