Esportes da Sorte Extends Corinthians Deal to 2029

Esportes da Sorte and Sport Club Corinthians Paulista have agreed a renewal of their master sponsorship, extending the partnership until 31 December 2029. The new contract marks the start of a fresh long-term phase, incorporating an expanded set of commercial rights and activation opportunities.

The agreement moves into a higher investment bracket, reportedly valued at around BRL 150 million per year, with performance-related incentives that could raise the total annual value beyond BRL 200 million if specific targets are met. The club will retain full responsibility for allocating and managing the funds.

Brand exposure will continue across match and training kits, alongside digital campaigns, in-stadium activations, fan engagement initiatives and support for sporting and social projects aligned with the club’s calendar.

Darwin Filho, CEO of Grupo Esportes Gaming Brasil, owner of the Esportes da Sorte brand, said the renewal reflects confidence in Corinthians as a key institution within Brazilian football and underlines the company’s long-term strategic approach to supporter engagement and brand development.

Marcela Campos, Group Vice President, noted that the extended agreement builds on a partnership model focused on sustained collaboration and mutual value creation, highlighting sporting successes achieved during the previous cycle across both men’s and women’s teams.

Since launching in 2024, the partnership has included matchday promotions, hospitality initiatives, social media activations and on-field branding. It has also supported institutional projects such as the Doe Arena Corinthians campaign at Neo Química Arena, which has raised more than BRL 40 million, alongside initiatives aimed at strengthening women’s football and broader fan engagement programmes.