Esportes da Sorte sponsors 2026 World Cup broadcasts Brazil

Brazilian iGaming operator Esportes da Sorte has secured a sponsorship deal covering 2026 FIFA World Cup broadcast coverage on SBT and N Sports, with brand activations scheduled to run throughout the tournament.

The agreement delivers exposure across free-to-air national television via SBT, simultaneous broadcasts, the +SBT streaming platform and the N Sports pay-TV channel. Additional visibility will extend to the broadcasters’ digital platforms, including official websites, YouTube channels and other online outlets.

Marcela Campos, Vice President of the Esportes Gaming Brasil Group, said the partnership is designed to capitalise on the World Cup’s ability to generate massive audience engagement. The strategy focuses on boosting brand frequency and recall through messaging closely connected to football culture and the fan journey.

She noted that the World Cup represents one of the most powerful moments for collective sports attention in Brazil, making consistent and high-impact presence during SBT’s coverage a key opportunity to reinforce Esportes da Sorte’s positioning and its association with following and celebrating football.

As part of the television activation, the brand will appear in promotional segments, opening and closing idents, advertising breaks and video integrations. The sponsorship also covers a dedicated 2026 World Cup programme, which will air across the duration of the tournament and include editorial placements.

Digitally, Esportes da Sorte will feature within official World Cup broadcasts on both SBT and N Sports, alongside wider content initiatives produced by the two channels to support comprehensive tournament coverage.