Kambi Becomes Official Sportsbook Partner to OLG

2 min read
2.2K
Kambi Becomes Official Sportsbook Partner to OLG

Kambi Group has officially assumed the role of sportsbook technology partner to the Ontario Lottery and Gaming Corporation (OLG) after completing a novation agreement involving FDJ Gaming Solutions France. The transition confirms a long-term shift in responsibility for OLG’s sports betting operations across both retail outlets and digital platforms within Ontario’s regulated iGaming market.

The novation follows a 2025 announcement in which FDJ revealed that Kambi had been chosen to replace it as OLG’s sportsbook provider, subject to regulatory clearance and contractual conditions. With all requirements now fulfilled, Kambi has become fully responsible for supplying sportsbook services to OLG, with the Kambi-powered platform going live on 27 January.

OLG offers sports betting through its PROLINE retail network and the PROLINE+ online platform, with proceeds directed back into public services across Ontario. Kambi’s turnkey sportsbook solution now underpins these operations, supporting OLG’s multi-channel sports wagering offering within the province’s regulatory framework.

The agreement establishes Kambi as the core technology supplier for OLG’s sportsbook in the North American regulated market, while FDJ Gaming Solutions France exits its former operational role. The change reflects the ongoing reshaping of supplier relationships as lottery operators adapt their sports betting and iGaming strategies to meet evolving regulatory, technical and consumer demands.

Kambi Group Chief Executive Officer Werner Becher welcomed the completion of the transition, stating that the company is pleased to enter this next phase of its relationship with OLG and to support one of the world’s leading lottery operators. He noted that Kambi looks forward to applying its technology expertise to help OLG achieve sustainable growth while delivering a secure and engaging betting experience in Ontario.

OLG President and CEO Duncan Hannay said the lottery remains focused on providing a high-quality PROLINE sports betting experience. He added that partnering with Kambi brings proven product reliability and innovation, supporting OLG’s mission to generate returns for the people and communities of Ontario.

Tags: # Sports Betting Technology # Ontario iGaming Market # Kambi Group # Ontario Lottery and Gaming Corporation # PROLINE Sportsbook # Canada Gambling Regulation

Related News

Swedish iGaming Faces Slowdown Amid EU Pressures
1.5K
Strategy 23 Apr 2026

Swedish iGaming Faces Slowdown Amid EU Pressures

Swedish iGaming companies are experiencing slower growth as European markets become more challenging, prompting operators like Evolution, Betsson and Kambi to shift focus toward emerging regions and adapt to rising regulatory and tax pressures.

Google Partners Abios for Esports Data Integration
1.9K
Esports 14 Apr 2026

Google Partners Abios for Esports Data Integration

Google partners with Abios to integrate esports data across its platforms, enhancing coverage of major titles with real-time stats, schedules, and player insights for a global audience.

MetaBet Expands Partnership with Catena Media
1.5K
Marketing 11 Feb 2026

MetaBet Expands Partnership with Catena Media

MetaBet and Catena Media have extended their partnership, introducing a two-way referral structure that connects real-time sports engagement tools with sub-affiliate marketing solutions across regulated North American betting and igaming markets.

Cookie Notice

We use cookies to enhance your browsing experience, serve personalized content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies. Learn more about cookies