EveryMatrix Appoints Matías Montero as LatAm MD

EveryMatrix has appointed Matías Montero as Managing Director for Latin America, a move that underscores the supplier’s ambitions in one of the fastest-expanding iGaming regions globally. The appointment reflects the company’s focus on strengthening its regional footprint as Latin American markets continue to mature through regulatory change and rising demand for advanced gaming solutions.

Leadership Role Focused on Regional Growth

In his new role, Montero will be responsible for scaling EveryMatrix’s operations across Latin America and establishing a regional hub to coordinate commercial, operational and technical activities. Based in Buenos Aires, he will report directly to the company’s global commercial leadership team.

EveryMatrix has consistently highlighted the importance of local expertise in its market-entry strategy. By appointing a regional managing director, the company aims to adapt its turnkey platform offerings more effectively to the specific regulatory and operational requirements of Latin American operators.

Extensive Industry Background

Montero brings nearly 20 years of experience spanning the gaming and technology sectors. He previously spent more than five years at Vibra Gaming, where he served as Chief Operating Officer and Chief Revenue Officer. As part of Vibra Gaming’s founding team, he played a key role in expanding the company’s footprint across Latin America.

During his tenure, Montero helped grow in-house game development capabilities and supported the launch of a dedicated solutions division. This unit focused on delivering customised platform technology aligned with the needs of regional operators, reinforcing his experience in both product development and market expansion.

His background includes driving operational growth and building scalable solutions suited to emerging and newly regulated markets.

Executive and Incoming Leadership Commentary

Daniel Clark, Chief Commercial Officer at EveryMatrix, highlighted the strategic value of the appointment, noting that the company’s expansion in Latin America depends on combining global technology with strong regional leadership. He said Montero’s experience, industry relationships and market knowledge position him well to accelerate the growth of EveryMatrix’s turnkey platform offering in priority territories.

Montero also commented on his appointment, saying the timing was ideal as both local and international operators seek to scale operations amid growing player bases, evolving regulation and rising demand for more engaging gaming experiences. He added that EveryMatrix’s proven platform solutions are well placed to help operators address their most pressing challenges and support the next phase of regional growth.

Latin America Central to EveryMatrix Strategy

Latin America continues to attract global suppliers as regulatory frameworks advance and player engagement increases. EveryMatrix aims to establish itself as a long-term partner for operators across the region, offering white-label platforms, content and data-led services.

Montero’s appointment reinforces that objective, combining the company’s international scale with on-the-ground leadership to support sustained expansion throughout Latin America.