Honoré Gaming Partners with TAP on Affiliate Software

Honoré Gaming has entered a partnership with The Affiliate Platform (TAP) to expand affiliate marketing capabilities across its operator network in French-speaking Africa and Latin America.

Under the agreement, TAP’s affiliate management software will be incorporated into Honoré Gaming’s platform, allowing operators to manage their affiliate programmes within their existing environment. The company’s in-house Marketing & Affiliation team will also provide support.

Designed specifically for the iGaming sector, TAP is used by more than 100 companies. Its network includes over 2.1 million affiliates and processes approximately 35.5 million clicks and 1.4 million registrations daily.

TAP adds tracking and commission management tools

The integration gives operators access to several tools for managing affiliate partnerships and monitoring acquisition performance.

Through TAP, operators can establish CPA, revenue-share or hybrid commission agreements, with qualification conditions linked to player deposits and gameplay. This allows commissions to be based on players who meet the agreed activity requirements.

Real-time reporting by affiliate and campaign also enables operators to monitor results and redirect marketing budgets towards partners delivering stronger player acquisition. Additional features include multi-level affiliate structures and Refer-a-Friend tools, supporting recruitment through local influencers, media partners and existing customers.

The agreement also builds on Honoré Gaming’s earlier integration of Smartico, TAP’s sister product, whose CRM and gamification solutions joined the platform in May. As a result, players acquired through affiliates can be incorporated directly into the loyalty and retention campaigns already used by operators.

Valentin Raigue, Chief Product Officer at Honoré Gaming, said:

Our partnership with TAP strengthens the affiliate marketing capabilities we offer our operator partners, combining proven technology, seamless CRM integration and dedicated support. We take on the workload, helping operators reduce costs, attract higher-value players and ultimately grow their revenue.

Yuval Mechoullam, Chief Business Development Officer at The Affiliate Platform, added:

Honoré Gaming gives TAP immediate reach into markets where affiliate marketing has plenty of room to grow. Its operators already use Smartico to keep players engaged, so the players our affiliates bring in land in loyalty journeys that are already working.