FitzBet Goes Online with EveryMatrix Platform
FitzBet, operated by Irish racehorse owner Paul Byrne, has moved into online betting for the first time, strengthening its long-standing telebetting business with technology from EveryMatrix.
The transition allows the private bookmaker, known for its in-house customer service and focus on high-net-worth clients, to serve customers across the UK and Ireland through a compliant and scalable digital setup.
EveryMatrix supplied its full turnkey platform, including proprietary player account management, payments, bonus and affiliate systems, supported by managed operational services.
The tier-one provider has expanded its footprint in the UK betting and iGaming market in recent months, following the acquisition of FSB Technology in 2024 and the rollout of its proprietary horse racing product in 2025.
Ebbe Groes, Group Co-CEO and Co-Founder of EveryMatrix, said the company is pleased to support FitzBet’s online debut and provide the technology and services needed to drive digital growth across both markets.
Paul Byrne, Director at FitzBet, described the move as a major milestone, stating that the partnership with EveryMatrix provides the tools and backing required to bring the bookmaker’s established service model online while maintaining its trusted customer experience.
