G2 Digital Partners With The Unit for Vegas Club Casino

G2 Digital has selected The Unit to develop the website and mobile application for its Vegas Club Casino brand as the operator prepares to enter regulated markets across the United States and Canada.

The Unit will handle frontend and backend engineering, mobile development and UX design under the agreement. Its work will also cover continued product development, with the Vegas Club Casino platform running on White Hat Gaming’s Player Account Management (PAM) system.

The collaboration builds on previous work between G2 Digital and The Unit and forms part of G2 Digital’s strategy to establish Vegas Club Casino within the North American iGaming market.

G2 Digital was founded by Greg Carlin and Dan Alexander. Carlin previously co-founded Rush Street Gaming and Rush Street Interactive, while Alexander has held senior roles with Mansion, bet365 and PlayStar.

The Unit is headquartered in Ireland and also has offices in Gibraltar, Moldova and New York. The company delivers software development services to betting and iGaming businesses, covering frontend and backend engineering, mobile development, AI modules, Web3 smart contract engineering, UI/UX design, technical consulting and dedicated development teams.

The Vegas Club Casino project expands The Unit’s work with operators and platform businesses, while giving G2 Digital development and technology support as it prepares to launch the brand in regulated North American jurisdictions.

“Players expect fast, intuitive, mobile-first products, and that’s exactly where we specialise, providing a key differentiator for our platform and operator partners,” said Paddy Casey, Co-Founder of The Unit.

“Launching a new casino brand is an opportunity to create a genuinely differentiated experience from day one and we’re excited to work alongside the G2 Digital team to help them create experiences that stand out in competitive markets,” he added.

G2 Digital Co-Founder Greg Carlin said the Vegas Club Casino concept focuses on the details that define the casino experience, including its games, technology and treatment of players.

“Vegas Club Casino is rooted in the idea that great casinos have always been about the details, from the games and technology to the way players are treated,” said Carlin.

“We have been intentional about every aspect of the product, and The Unit has been an important partner in bringing that vision to life. Their expertise is helping us build an experience that stands apart in a very competitive market,” he added.

If you want, I can also make this more EGR/SBC-style, with a tighter news lead and shorter paragraphs.