NPG Named Strategic Esports Partner for AffPapa Cancun

Nordic Partners Gaming (NPG), a Malta-based esports and gaming company, has been appointed Strategic Esports Partner for AffPapa Conference Cancun 2026, scheduled to take place in Cancun, Mexico, from November 23 to 25.

The collaboration forms part of the broader strategic partnership between Nordic Network Ltd and AffPapa. Under the activation, esports will be incorporated directly into the main conference floor rather than being presented as a separate side activity.

Attendees will have access to an Esports Zone throughout all three days of the conference, where they will be able to experience competitive gaming first-hand.

Delegates Can Play Alongside Professional Player FreeZe

Visitors to the Esports Zone will have the opportunity to use gaming stations and play alongside NPG professional player and streamer FreeZe, who will attend the conference in Cancun for its full duration.

Fabian Broich, Director of Nordic Partners Gaming, said the conference provides an opportunity to introduce esports directly into an iGaming environment and allow attendees to experience it personally.

He said FreeZe's participation would add authenticity to the activation, giving delegates the opportunity to actively participate rather than simply observe esports from the sidelines.

The Esports Zone is intended to give conference visitors a direct experience of the gaming audience NPG works with, rather than limiting the subject to discussions or presentations.

NPG Builds on Its Recent Launch

The sponsorship follows the recent establishment of Nordic Partners Gaming by Nordic Network Ltd.

NPG was created to support esports organisations and gaming creators in developing stronger and more sustainable commercial foundations. The company also aims to help licensed iGaming businesses gain a better understanding of gaming audiences and improve their ability to connect with them.

The partnership with AffPapa brings this approach directly to the conference environment through the Esports Zone and the participation of FreeZe.

Focus on the LatAm iGaming Market

AffPapa Conference Cancun 2026 will bring together affiliates, operators and B2B businesses for three days of networking, meetings and industry discussions.

The event will focus on the Latin American market and provide a meeting point for businesses operating across the wider iGaming sector.

Yeva Avagyan, Head of Commercial at AffPapa, said the company was pleased to welcome Nordic Partners Gaming and bring esports to the Cancun conference.

She said the Esports Zone would provide attendees with a different activity to experience during the event and highlighted the opportunity for visitors to play alongside professional player FreeZe.

Avagyan added that AffPapa is looking forward to seeing attendees participate in the esports activation during the three-day conference.