GKL Explores Busan Expansion and AI-Powered Casino Strategy

Grand Korea Leisure Co Ltd (GKL) is exploring bold steps to redefine South Korea’s gaming landscape, blending strategic expansion with AI-driven innovation to elevate customer experiences and operational performance.

Watching Busan Transform
GKL is keeping a close eye on the Busan North Port Redevelopment Project, a KRW8.5 trillion (US$5.83 billion) urban overhaul featuring a cruise terminal, business hub and waterfront attractions. While the company has yet to commit, executives see the area as a future gateway for international visitors.

Catering to VIP and Everyday Players
Operating under the Seven Luck brand across Gangnam COEX, Dragon City and Lotte Hotel Busan, GKL balances VIP-focused offerings driven mainly by Japanese, Chinese and Taiwanese clients with mass-market initiatives aimed at business travelers and casual tourists. Dragon City is evolving to attract a broader audience, testing innovative promotions and gaming mixes.

AI as a Growth Engine
GKL’s new AI innovation team is deploying predictive analytics, autonomous service robots and self-service kiosks to enhance customer engagement. AI is being used for personalized marketing, gameplay monitoring and operational efficiency, positioning the company to become a global pioneer in AI-powered casinos.

Responsible Gambling at the Forefront
As a majority state-owned operator via the Korea Tourism Organization, GKL emphasizes responsible gambling. Policies include strict ID verification, self-imposed play limits and family-requested bans, ensuring ethical operations alongside revenue growth.

Expanding Cultural and Tourism Offerings
GKL is integrating K-culture, beauty tourism and immersive experiences to enrich visitor engagement. Sustainability, social responsibility and workplace safety remain key pillars, reinforcing the company’s role as a responsible contributor to South Korea’s tourism ecosystem.

Strategic Vision for the Future
Through strategic property development, technological innovation and cultural engagement, GKL aims to set new standards for gaming, tourism and AI application in the region, blending growth with ethical, sustainable practices.